Following an increase in assaults against emergency workers, and the violent disorders that occurred in summer 2024, the VRA has worked with partners to develop a campaign to raise awareness of the importance of frontline worker’s safety in order to protect us.
Campaigns
We are taking a partnership and inclusion approach to bringing about positive changes in communities throughout Staffordshire and Stoke-on-Trent.
Violence Reduction
You can find out more about our plans and initiatives to reduce violence in our Violence Reduction Strategy.
The Where Will It End campaign raises awareness of how emotions and feelings can influence behaviour choices and how low-level violence can escalate to serious violence.
A campaign that seeks to raise awareness of the signs of child criminal exploitation (CCE).
A campaign that seeks to educate young people on the dangers and consequences of carrying a knife.
A campaign to support, advise and help to educate everyone to have a Great Night Out in Staffordshire.

Campaign to tackle violence against frontline workers launches across Staffordshire and Stoke-on-Trent
The Staffordshire and Stoke-on-Trent Violence Reduction Alliance (VRA) has launched a new campaign to tackle violence against frontline workers across

Arrests made and knives taken off the streets in knife crime intensification week
Our officers have been out in force taking part in enforcement and education, as part of our campaign #DitchTheBlade and

#TogetherAgainstAbuse
Following an increase in assaults against emergency workers, and the violent disorders that occurred in summer 2024, the VRA has worked with partners to develop a campaign to raise awareness of the importance of frontline worker’s safety in order to protect us.

Campaign co-produced by young people launches to help prevent violence
The Staffordshire and Stoke-on-Trent Violence Reduction Alliance (VRA) has today (12 May) launched a new campaign to support young people

Where Will It End
The Where Will It End campaign raises awareness of how emotions and feelings can influence behaviour choices and how low-level violence can escalate to serious violence.

New resource to raise awareness of Adverse Childhood Experiences & Trauma launches in Staffordshire and Stoke-on-Trent
The Staffordshire and Stoke-on-Trent Violence Reduction Alliance (VRA) has launched a suite of online resources for professionals to help them
Help and Support available to you
Visit our Support page for further information and advice on where to go for support.
Latest News
The Staffordshire and Stoke-on-Trent Violence Reduction Alliance (VRA) has launched a new campaign to tackle violence against frontline workers across the City and County. Developed in partnership with Staffordshire Police, …
Our officers have been out in force taking part in enforcement and education, as part of our campaign #DitchTheBlade and a national drive on knife-related crime. Local policing teams (LPTs) …
The Staffordshire and Stoke-on-Trent Violence Reduction Alliance (VRA) has today (12 May) launched a new campaign to support young people to manage their emotions and feelings. The ‘Where Will It …
The Staffordshire and Stoke-on-Trent Violence Reduction Alliance (VRA) has launched a suite of online resources for professionals to help them recognise Adverse Childhood Experiences (ACEs) and Trauma in children and …