The Where Will It End campaign raises awareness of how emotions and feelings can influence behaviour choices and how low-level violence can escalate to serious violence.
Campaigns
We are taking a partnership and inclusion approach to bringing about positive changes in communities throughout Staffordshire and Stoke-on-Trent.
Violence Reduction
You can find out more about our plans and initiatives to reduce violence in our Violence Reduction Strategy.
A campaign that seeks to raise awareness of the signs of child criminal exploitation (CCE).
A campaign that seeks to educate young people on the dangers and consequences of carrying a knife.
A campaign to support, advise and help to educate everyone to have a Great Night Out in Staffordshire.

#TogetherAgainstAbuse
Following an increase in assaults against emergency workers, and the violent disorders that occurred in summer 2024, the VRA has worked with partners to develop a campaign to raise awareness of the importance of frontline worker’s safety in order to protect us.

Campaign co-produced by young people launches to help prevent violence
The Staffordshire and Stoke-on-Trent Violence Reduction Alliance (VRA) has today (12 May) launched a new campaign to support young people

Where Will It End
The Where Will It End campaign raises awareness of how emotions and feelings can influence behaviour choices and how low-level violence can escalate to serious violence.

New resource to raise awareness of Adverse Childhood Experiences & Trauma launches in Staffordshire and Stoke-on-Trent
The Staffordshire and Stoke-on-Trent Violence Reduction Alliance (VRA) has launched a suite of online resources for professionals to help them

Service to navigate children and young adults away from violence set to launch
A service for vulnerable children and young adults affected by violence will be delivered by Catch22 across Staffordshire and Stoke-on-Trent,

Public urged to surrender ‘zombie-style’ knives as part of national amnesty compensation scheme
The public is being urged to surrender any so-called ‘zombie’ knives to designated police stations across Staffordshire as the government
Help and Support available to you
Visit our Support page for further information and advice on where to go for support.
Latest News
The Staffordshire and Stoke-on-Trent Violence Reduction Alliance (VRA) has today (12 May) launched a new campaign to support young people to manage their emotions and feelings. The ‘Where Will It …
The Staffordshire and Stoke-on-Trent Violence Reduction Alliance (VRA) has launched a suite of online resources for professionals to help them recognise Adverse Childhood Experiences (ACEs) and Trauma in children and …
A service for vulnerable children and young adults affected by violence will be delivered by Catch22 across Staffordshire and Stoke-on-Trent, following the award of a new contract by the Staffordshire …
The public is being urged to surrender any so-called ‘zombie’ knives to designated police stations across Staffordshire as the government looks to launch its national amnesty compensation scheme next week. …