No Choice Tackling Drugs & Child Exploitation Campaigns No Choice This is a public awareness campaign developed to educate against ...
About Us
The Staffordshire & Stoke-on-Trent’s Violence Reduction Alliance (VRA) is a multi-agency partnership aiming to work together to strengthen the visibility, early identification and partnership response to prevent violence and its associated harms. We work in partnership with a broad range of agencies to understand the causes and consequences of violence, focusing on early intervention and prevention and informed by evidence and evaluation of interventions.
Projects
We lead and support a range of projects that make a real difference to people’s lives. Our projects aim to prevent and reduce violence across our five priority areas: primary prevention, secondary prevention, tertiary prevention, enforcement and criminal justice and attitudinal change.
Resources
We have developed a range of media campaigns to support, advise and educate against violence, including violence against women and girls (VAWG).
We have created partner packs and other material to help organisations engage in supporting the campaigns.
Campaigns
We are taking a partnership and inclusion approach to bringing about positive changes in communities throughout Stoke-on-Trent and Staffordshire. These projects are created or selected based on understanding and needs of local communities, brought by those who are living and working within them. You can find out more about our plans and initiatives to reduce violence in our Violence Reduction Strategy.
Following an increase in assaults against emergency workers, and the violent disorders that occurred in summer 2024, the VRA has worked with partners to develop a campaign to raise awareness of the importance of frontline worker’s safety in order to protect us.
The Where Will It End campaign raises awareness of how emotions and feelings can influence behaviour choices and how low-level violence can escalate to serious violence.
Ask for Angela helps to ensure anybody feeling unsafe or vulnerable is able to get discreet support.
A campaign that seeks to raise awareness of the signs of child criminal exploitation (CCE).
Latest News
Almost 500 children and young adults identified as being affected by violence received support through Staffordshire and Stoke-on-Trent’s Navigator and Tailored Support Service between March 2025 and April 2026. Funded …
When young people come to the attention of the police, they’re often in a difficult emotional state. For many, dealing with officers and staff for the first time can be …
“I wanted to be a gangster.” These are the words of *Anthony, a former young offender and victim of child criminal exploitation (CCE) here in Staffordshire. He agreed to speak …
From today, (Friday 1 August), ninja swords across England and Wales have been banned and the law around ownership change. Under the Criminal Justice Act 1988 (Offensive Weapons) (Amendment, Surrender …
Nearly 500 children and young adults affected by violence supported in Staffordshire and Stoke-on-Trent
Almost 500 children and young adults identified as being affected by violence received support through Staffordshire and Stoke-on-Trent’s Navigator and Tailored Support Service between March 2025 and April 2026. Funded [...]
Read More
The mental health project helping to safeguard young futures
When young people come to the attention of the police, they’re often in a difficult emotional state. For many, dealing with officers and staff for the first time can be [...]
Read More
