The Where Will It End campaign has been co-produced with young people (including those who have been affected by violence) and frontline professionals who work with young people daily.

The Violence Reduction Alliance (VRA) worked with Dizzy Heights, a local youth group, to engage with young people who have been involved in violence to better understand their views on what the campaign should aim to achieve. On reflection, the young people recognised how their emotions and feelings influenced their behaviour choices and involvement in violence. As a result of their emotions, the young people said they would avoid school, get into trouble, pick on/bully others, cause problems in the community and steal. 

To support young people who struggle to understand and manage their emotions, the young people wanted to see coping mechanisms and more awareness of how emotions can affect behaviour choices.

With this, the VRA has developed the Where Will It End campaign which:

• Raises awareness of how young people’s emotions can influence behaviour
• Raises awareness of how low-level violence can progress to serious violence
• Provides access to coping mechanisms for young people to manage their emotions
• Signposts young people to support services where necessary